2015 - Present
ABET accreditation sets the global standard for educational programs in applied science, computing, engineering, and engineering technology. They are recognized as an accreditor by the Council for Higher Education Accreditation. The people who build our bridges, airplanes, computer infrastructures, and space stations earn their degrees from ABET-accredited programs. For this rebrand, we were tasked with conceptualizing and developing the new identity and logo, then implementing the full spectrum of ABET’s brand imagery, media, and materials (print, web, and video), including a redesigned, streamlined website, 内部文件, annual report, and collateral print materials, as well as environmental graphics for the organization’s headquarters and corporate training facility.
We reimagined ABET’s annual report for a digital audience. Visual cues from the web experience guide the viewer through the report.
Stories of ABET volunteers are woven throughout the text to strategically emphasize their crucial contributions to the organization and give a human face to the report’s data.
Awards & Recognition
MarCom Gold Award, Logo, 2015
Public Society Relations Society of America, Best in Maryland, Institutional Programs, 2015
Public Society Relations Society of America, Best in Maryland, Internal Communications, 2015